About Atria Social

Amanda Clark, MBA
- Founder & CEO of Atria Social
- Healthcare Brand Strategist
- Former Agency Exec Turned Doctor’s Secret Weapon

I’m Amanda, and I help doctors build brands that get them seen, trusted, and chosen without selling out or losing themselves in the process.

In 2018, a medical scare changed my life. Despite working in healthcare, I realized first-hand just how crucial a doctor’s online presence is when you’re the patient. That’s why I’m on a mission to help physicians take control of their digital reputation.

I’ve spent 13+ years marketing $2B+ health systems, private practices, nationally recognized physicians, and community healers. I’ve led in-house teams, scaled agency accounts, and built Atria Social rooted in one belief: your medical expertise deserves to be visible.

And now? I’m bringing everything I’ve learned to you with The Atria Method.

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800+
physicians and health pros supported
13+ years
in healthcare marketing
100%
of clients would refer us to their peers
lean team
with real clinical + wellness backgrounds

The team behind the magic.

Each member of the Atria team has special expertise in healthcare. From managing multi-billion dollar healthcare accounts at a marketing agency, to yoga certifications, to managing a lab at an academic institution, the team understands health and wellness.

McKenzie Jevnikar

OFFICE BUSINESS MANAGER
 
With dual Master’s degrees and a background in clinical research and project management, McKenzie keeps Atria’s backend running seamlessly. Detail-obsessed and system-savvy, she ensures nothing slips through the cracks.

Ashley Milinichik

PROJECT MANAGER 
 
Ashley spent nearly a decade at a large academic medical center before joining Atria. With a background in psychology and social work, she brings empathy, order, and a deep understanding of healthcare to every project she leads.

Alexa Eskinazi

SOCIAL MEDIA COORDINATOR
 
Alexa is a former NYC agency pro with 10+ years of experience in content strategy, analytics, and digital campaigns. Also a certified holistic health coach and yoga instructor, so she gets wellness, inside and out.

Sallie  Micula

PROJECT MANAGER
 
Sallie brings over a decade of experience in marketing, creative strategy, and business ops. Celebrated for her reliability, creativity, and efficiency, Sallie helps businesses stay organized, on-brand, and operating at their very best.

Why Partner
with Atria Social

Most marketing agencies don’t understand medicine.

Most doctors don’t understand branding.

We bridge that gap.

At Atria Social, we blend deep healthcare expertise with modern brand strategy to help doctors and health professionals get seen.

We believe your brand should:
✔ Reflect the quality of care you provide
✔ Create trust before the first visit
✔ Open doors to aligned patients, referrals, business opps and media
✔ Work with your schedule—not against it

We don’t do cookie-cutter strategies or generic templates anyone can download.
We build custom, reputation-driven brands that feel true to who you are. And they work.

Apply for
The Atria Method!