Applications close June 29th. Only 10 seats available.
Doctor Brand Lab
In six weeks, build the brand your reputation deserves, backed by a proven system you and your team can sustain.
MORE DETAILS →DID YOU KNOW?
77% of patients search their doctor online before choosing.
Most of them find an outdated LinkedIn profile and incomplete information on HealthGrades.
... or they find your competition.
And this is the problem we'll solve in just 6 weeks.
Consider this for a moment
Imagine if...
- You knew exactly what made your approach different from every other physician, and could articulate it in a sentence.
- Your social media profiles reflected the same level of precision and care as your clinical work.
- Your EA or admin could keep your content running consistently without pulling you into every decision.
- You built trust with someone you've never met because they found your post during an 11pm doom scroll.
HERE’S THE PROBLEM...
Problem No. 01
You've spent years building your practice. But it's not always visible to a patient searching for your services. So you get passed by.
Problem No. 02
Social media advice you've gotten in the past wasn't built for a physician. The frameworks designed for lifestyle brands, coaches, and consumer businesses don't account for HIPAA, referrals, hospital affiliation, or the professional integrity stakes unique to physicians.
Problem No. 03
You have no system, which means your online presence depends on motivation and free time. Without a structured protocol, content becomes another thing to fall to the back-burner. I see it constantly.
“It's hard to grow your following while serving content that is actually helpful & interesting. Amanda does that extremely well."
– Mike Hickok, Director of Marketing and Communications, UBMD Physicians' Group
HERE’S THE GOOD NEWS...
You don’t have to do it alone.
I've spent 14+ years working in healthcare. I know what it looks like when a physician tries to figure out social media without a system, a strategy, or someone who understands the culture they are working inside of.
The Doctor Brand Lab puts our Atria Method into a structured 6-week cohort so you're not figuring anything out alone. You have a proven process, a small group of aligned physicians holding each other accountable, and a strategist who has already done this work with 200+ physicians.
introducing...
The Doctor Brand Lab
A six-week cohort program built around the one thing most physicians are missing: a system that works when motivation runs out.
Your peers will wonder how you did it.
Take your practice to the next level.
By the end of six weeks, you won't only walk away with a list of post ideas. You'll have a fully built content system, custom-configured for your practice, your voice, and your team.
Result No. 01
Total clarity on your identity and differentiator You will complete a physician identity statement that no one else could say. You will know exactly who you serve, what you do differently, and why it matters to the patients who need you most.
Result No. 02
A content system your team can run You will leave with a fully built content calendar, Canva templates ready to use, a configured AI tool trained in your brand voice, and an EA-ready operating system your team can follow without pulling you into every post.
If you don't have an EA, you can use the system just as easily.
Result No. 03
A complete social media plan, generated from your own work. By Week 6, every deliverable you've built feeds into a final output session that produces your full social media plan, a Month 1 content calendar, and an EA-ready SOP. You leave with something that runs, not something to implement someday.
HOW DO WE MAKE THESE RESULTS HAPPEN?
The 6 -Week Treatment Plan
20+ video lessons on topics ranging from identity work to platforms to training your team.
6 live group sessions with real-time feedback, peer accountability, and a strategist in the room
5 custom-developed and Atria Method-trained AI tools to assist in your strategy & content development
COURSE BREAKDOWN:
WEEK 1
The Audit See yourself the way your patients do.
Before you can build anything, you need to see clearly what already exists. Week 1 is a structured audit of your current brand, from the patient's perspective. You will use a custom-built AI tool to surface what's working, what's missing, and where the gaps are. You arrive at Thursday's live session having already seen yourself through a more objective lens.
WEEK 2
The Audience Get inside the mind of your ideal patient.
Great physicians already know how to read a patient in the room. Week 2 applies that same diagnostic instinct to your content strategy. You will complete one foundational exercise that changes how you think about how you can best serve your ideal patient.
WEEK 3
The Identity The key to defining your uniqueness
No competitor is doing identity work at this depth. Week 3 is the emotional and strategic core of the entire program. You will complete a self-assessment, draft a physician identity statement that is entirely and specifically yours, and share it live in a working session with the cohort. This is the work that makes everything after it easier and more you.
WEEK 4
The Brand and Content Foundation From identity to strategy.
Week 4 takes everything you've built and turns it into a content strategy. You'll identify your content pillars, commit to two recurring series, and work with Amanda's proprietary Vibe3 framework to anchor your entire brand presence in three words. You'll leave this week with a first draft of your content strategy and 30 post ideas generated from your own identity and audience work.
WEEK 5
The Toolkit Everything you need to show up consistently.
Week 5 is the most resource-rich week in the program, and everything in it is designed to be returned to long after graduation. We'll walk through the tools, templates, and systems that make consistent content creation sustainable for a practicing physician, including HIPAA guidance, platform best practices, Canva templates built for your formats, and the Waterfall Distribution Method for getting the most out of every piece of content you create.
WEEK 6
The Handoff Build it once. Run it forever.
Week 6 is the culmination of every deliverable from Weeks 1 through 5. Everything you have built feeds into a final output session that produces your complete social media plan, and your Month 1 content calendar.
If you have an EA or admin helping you (which we highly recommend) invite them so they can learn how to run the system alongside you.
“I've seen a tremendous increase in my visibility and branding."
Atria Social has been an incredibly responsive and effective partner in my journey into harnessing the power and value of social media."
– ADNAN SIDDIQUI, MD, PHD - CEREBROVASCULAR NEUROSURGEON, UBNS AND CMO & CEO, JACOBS INSTITUTE
THE BONUSES
Founding members receive these additions at no extra cost.
BONUS ONE
Your
Atria
CMO
Every week of Doctor Brand Lab includes a custom AI tool built specifically for that week's work, trained on Amanda's methodology and built to think as your personal Chief Marketing Officer.
Value: $1,800+
BONUS TWO
Specialty-Specific Prompts
A curated library of prompts built customized for your specialty. Covers educational posts, personal story formats, procedural explainers, HIPAA-compliant patient result frameworks, and LinkedIn thought leadership.
Value: $500+
BONUS THREE
Bonus Month of SMM
Graduates who choose to continue with Atria Social's full social media management after the program receive six months of service and a seventh month at no charge. This offer is available exclusively to Doctor Brand Lab Founding Member graduates and is not available to the general public.
Value: $2,500
PAYMENT PLAN
Two Payments of
$1,097
✓ Full access to all six weeks, all AI tools, and all founding member bonuses.
✓ Founding Member rate locks at enrollment.
1st payment due upon acceptance. 2nd payment due before Week #1.
APPLY NOW →PAY IN FULL
One Time Payment of
$1,997
✓ Full access to all six weeks, all AI tools, and all founding member bonuses.
✓ Founding Member rate locks at enrollment.
✓ BONUS: One additional 1:1 session with Amanda
APPLY NOW →Amanda personally reviews each application, and will respond by May 29th.
If accepted, payment is due within 48 hours to hold your spot. The above rate is available to Cohort #1 only, and closes June 29. Future cohorts priced at $4,000+. No refunds. Scroll down for FAQs.
“I consistently receive compliments for the work showcased on social media."
The partnership with Atria Social has been extremely valuable."
– Director of Marketing and Communications, Top-Rated Academic Neurosurgical Department in New York City
Hey, I'm
Amanda
Dougherty, MBA
Founder & CEO, Atria Social
I got into healthcare marketing through a combination of background, curiosity, and a deeply personal experience.
I grew up with a mother in medicine, and built my career across multi-billion-dollar health systems, Ivy League departments, private practices, and nationally recognized physicians.
In 2018, I was diagnosed with a brain aneurysm. Being the patient changed my perspective. I witness how a physician's digital presence, or the absence of one, shapes the trust of a patient in real time.
I founded Atria Social on the belief that exceptional physicians deserve to be findable, and I have spent the years since building brands for 200+ physicians and medical practices.
Doctor Brand Lab is my years of work, distilled into a protocol that any physician can run.
We're selective.
This program is application-only, by design.
Doctor Brand Lab is limited to 10 physicians in this Founding Member cohort. The application process exists because this program works best when every physician in the room is genuinely committed to doing the work.
If you're accepted, Amanda has reviewed your application and believes you're ready. If the program is not the right fit at this time, you will receive a response with context and guidance from Amanda directly.
FAQ’s
How much time does this program require each week?
What if I miss a live session?
Can I bring my EA or admin to the program?
Will this work for my specialty?
What happens if I am not accepted?
What is the founding member price and when does it go away?
How long will I have access to the program recordings and materials?
What is expected of me as a founding cohort member in terms of feedback and testimonials?
Not quite ready to apply, but want to learn more?
Join us for a free live workshop on June 18th!
Before you apply, come see the work in action.
On June 18th, Amanda is hosting a free live workshop where she will audit real physician profiles, walk through what patients actually find when they search for a doctor, and show you exactly what a strong physician brand looks like online.
If you leave wanting to build yours, the Doctor Brand Lab applications will still be open.
SAVE MY SEAT →Atria Social, Inc. is a boutique brand and social media agency built for surgeons, doctors, clinicians, and medical practices.
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