TRUSTED BY:
Most clients come to us at the same moment...
- You've watched colleagues with half your credentials land the speaking gig, press feature, referrals, and patients.
- Your online presence exists. But it's inconsistent, it doesn't reflect your expertise or your identity. And it's not growing your practice.
- You or someone on your team "owns" social media. But when you're busy, it's the first thing to get dropped.
- You freeze. You know you can be helping more people and building your legacy, but you don't want to do it wrong... so you don't do it at all.
OUR SERVICES
The Atria Method
DONE FOR YOU
For medical practices ready for a brand and social media system built specifically for them.
We handle the strategy, setup, and build. Then train you and your team so you're ready to run it.
Want us to take it completely off your plate after that? We do that too.
Doctor Brand Lab
DONE WITH YOU
⭐️ NOW ACCEPTING APPLICATIONS ⭐️
For physicians ready to build a personal brand that actually reflects who they are.
Walk through our proven Atria Method in a 6-week cohort alongside your peers, with Amanda guiding every step.
We start July 2026.
Apply today for founding member pricing!
Social Media Triage
DONE IN A WEEK
Not sure where to start?
In one 90-minute session we diagnose your gaps, identify what's holding you back, and hand you a clear 3 month action plan.
Built for your practice or your personal brand.
Hey, I'm Amanda
FOUNDER, ATRIA SOCIAL
You've spent years earning your expertise and reputation. I make sure the right people can find it.
I was diagnosed with a brain aneurysm at 30 years old. Because I worked in healthcare, I knew how to advocate for myself, and who to turn to. That moment changed how I understand trust, visibility, and access in medicine.
For over 14 years, I’ve worked inside the healthcare system, advising 200+ surgeons, doctors, and clinicians and helping build brands for $2B+ health systems, Ivy League departments, nationally recognized physicians, and local practices.
I understand the stakes, the nuance, and the pressure to get this right.
That’s why Atria Social exists: to help physicians & practices be seen clearly, credibly, and on their own terms.
- Amanda Dougherty, MBA (formerly Amanda Clark)
ABOUT ATRIA →
FOR SURGEONS & DOCTORS
DOCTOR BRAND LAB
⭐️ APPLICATIONS NOW OPEN! ⭐️
The 6-week done-with-you brand build. In a cohort of your peers.
The Doctor Brand Lab takes you through the full Atria Method process in a small group of physicians over 6 weeks. You'll build your digital identity, your content strategy, and your systems together, with Amanda reviewing all of your work and guiding you along the way.
This isn't a course you buy and forget. Every week has a video, an exercise, and a live group session with Amanda. By the end, you have a complete personal brand and the tools your team can run.
STARTING JULY 2026
Applications are NOW OPEN!
APPLY TODAY! →
FREE MONTHLY WEBINAR SERIES
Brand Rounds
Unfiltered, deep dives into healthcare marketing topics.
| #001 - THIS IS WHY SOCIAL MEDIA ISN'T GETTING YOU REFERRALS (2/5/26) | → |
| #002 - LINKEDIN STRATEGY TO GROW YOUR PRACTICE (3/5/26) | → |
| #003 - HOW PATIENTS FIND THEIR DOCTOR IN 2026 | → |
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