For physicians too good to be this hard to find.
Doctor Brand Lab
In six weeks, we uncover your POV, shape it into a voice that's unmistakably yours, and build the social media presence and systems to carry it.
APPLY FOR THE FOUNDING COHORT →IF POSTING HAS ALWAYS FELT CRINGEY, HERE'S THE REAL REASON...
You assume that someone else's strategy will work for you.
Assuming you were brave enough to take a stab at social, you likely studied what works for your peers, copied them, felt weird about it, deleted the post, and promised to try again some day.
But the secret to a magnetic social media presence is the combination of:
YOUR MEDICAL EXPERTISE + YOUR AUTHENTIC VOICE
So, when you aren't clear on your unique POV and voice, you're wasting your time.
And I hate to say it, but medical school didn't train you to embrace your authentic voice.
Consider this for a moment
Imagine if...
- You knew exactly what made your approach different from every other physician, and could articulate it in a sentence.
- People finally gave you the public hype you deserve.
- Your social media profiles reflected the same level of precision and care as your clinical work.
- Your EA or admin could keep your content running consistently without pulling you into every decision.
- You built trust with someone you've never met because they found your post during an 11pm doom scroll.
HERE’S THE PROBLEM...
Problem No. 01
You've spent years building your practice. But it's not always visible to a patient searching for your services. So you get passed by.
Problem No. 02
Social media advice you've gotten in the past wasn't built for a physician. The frameworks designed for lifestyle brands, coaches, and consumer businesses don't account for HIPAA, referrals, hospital affiliation, or the professional integrity stakes unique to physicians.
Problem No. 03
You have no system, which means your online presence depends on motivation and free time. Without a structured protocol, content becomes another thing to fall to the back-burner. I see it constantly.
BELIEVE IT OR NOT, BUT...
I geek out on this stuff
I've spent 14+ years working in healthcare. I know what it looks like when a physician tries to figure out social media without a system, a strategy, or a partner who understands the culture. You work in a nuanced industry, and normal tricks don't work.
The Doctor Brand Lab puts our Atria Method into a structured 6-week mastermind with your physician peers. You have a proven process, a small group of aligned physicians holding each other accountable, and a strategist who has already done this work with 200+ physicians.
introducing...
The Doctor Brand Lab
A 6-week cohort program built around the one thing most physicians are missing: a system that works uniquely for their practice.
“I've seen a tremendous increase in my visibility and branding."
Atria Social has been an incredibly responsive and effective partner in my journey into harnessing the power and value of social media."
– ADNAN SIDDIQUI, MD, PHD - CEREBROVASCULAR NEUROSURGEON, UBNS AND CMO & CEO, JACOBS INSTITUTE
FIRST THEY EYEROLL. THEN THEY ASK YOU HOW YOU DID IT.
Take your practice to the next level.
By the end of 6 weeks you have more than a list of post ideas. You have a strategic online presence, built around who you actually are, and a system to keep it running.
Result No. 01
Total clarity on your identity and differentiator You will complete a physician identity statement that no one else could say. You will know exactly who you serve, what you do differently, and why it matters to your community. Best part is that you'll show up with confidence because you're speaking from the heart.
Result No. 02
A content system your team can run You will leave with a fully built content calendar, Canva templates ready to use, a configured AI tool trained in your brand voice, and an EA-ready operating system your team can follow without pulling you into every post.
If you don't have an EA, you can use the system just as easily.
Result No. 03
A complete social media plan, generated from your own work. By Week 6, every deliverable you've built feeds into a final output session that produces your full social media plan, a Month 1 content calendar, and an EA-ready SOP. You leave with something that runs, not something to implement someday.
HOW DO WE MAKE THESE RESULTS HAPPEN?
The 6 -Week Treatment Plan
20+ video lessons ranging from identity to best platforms to training your team.
6 live group sessions with real-time feedback & accountability
5 custom Atria Method-trained AI tools to assist in your strategy & content development
COURSE BREAKDOWN:
WEEK 1
The Audit See yourself the way the world sees you.
Before you can build anything, you need to see clearly what already exists. Week 1 is a structured audit of your current brand, from your audience's perspective. You'll use a custom-built AI tool to surface what's working, what's missing, and where the gaps are. You'll show up to Thursday's live session having already seen yourself through a more objective lens.
WEEK 2
The Audience Get inside the mind of the people you want to reach.
Great physicians already know how to read a patient in the room. Week 2 applies that same diagnostic instinct to your content strategy. You will complete one foundational exercise that changes how you think about how you can best serve your community.
WEEK 3
The Identity Define your uniqueness
No competitor is doing identity work at this depth, which is why this week is the heart of the entire program. You'll complete a self-assessment, draft a point of view that is entirely your own, and share it in a live working session with your cohort. This is the work that makes everything after it easier and more you. It just clicks.
WEEK 4
The Brand and Content Foundation From identity to strategy.
Week 4 takes everything you've built and turns it into a content strategy. You'll identify your content pillars, commit to two recurring series, and work with Amanda's proprietary Vibe3 framework to anchor your entire brand presence in three words. You'll leave this week with a first draft of your content strategy and 30 post ideas generated from your own identity and audience work.
WEEK 5
The Toolkit Everything you need to show up consistently.
Week 5 is the most resource-rich week in the program, and everything in it is designed to be returned to long after graduation. We'll walk through the tools, templates, and systems that make consistent content creation sustainable for a practicing physician, including HIPAA guidance, platform best practices, Canva templates built for your formats, and the Waterfall Distribution Method for getting the most out of every piece of content you create.
WEEK 6
The Handoff Build it once. Run it forever.
Week 6 is the culmination of every deliverable from Weeks 1 through 5. Everything you have built feeds into a final output session that produces your complete social media plan, and your Month 1 content calendar.
If you have an EA or admin helping you (which we highly recommend) invite them so they can learn how to run the system alongside you.
THE BONUSES
Founding members receive these additions at no extra cost.
BONUS ONE
Your
Atria AI
CMO
Every week of Doctor Brand Lab includes a custom AI tool built specifically for that week's work, trained on Amanda's methodology and built to think as your personal Chief Marketing Officer.
Value: $1,800+
BONUS TWO
Specialty-Specific Prompts
A curated library of prompts built customized for your specialty. Covers educational posts, personal story formats, procedural explainers, HIPAA-compliant patient result frameworks, and LinkedIn thought leadership.
Value: $500+
BONUS THREE
Bonus Month of SMM
Graduates who choose to continue with Atria Social's full social media management after the program receive six months of service and a seventh month at no charge. This offer is available exclusively to Doctor Brand Lab Founding Member graduates and is not available to the general public.
Value: $2,500
PAYMENT PLAN
Two Payments of
$1,097
✓ Full access to all six weeks, all AI tools, and all founding member bonuses.
✓ Founding Member rate locks at enrollment.
1st payment due upon acceptance. 2nd payment due before Week #1.
APPLY NOW →PAY IN FULL
One Time Payment of
$1,997
✓ Full access to all six weeks, all AI tools, and all founding member bonuses.
✓ Founding Member rate locks at enrollment.
✓ BONUS: One additional 1:1 session with Amanda
APPLY NOW →Amanda reviews each application, and will respond within 48 hours.
If accepted, payment is due within 48 hours to hold your spot. The above rate is available to Cohort #1 only, and caps out at 10 sign-ups. Future cohorts priced at $4,000+. No refunds. Scroll down for FAQs.
“I consistently receive compliments for the work showcased on social media."
The partnership with Atria Social has been extremely valuable."
– Director of Marketing and Communications, Top-Rated Academic Neurosurgical Department in New York City
Hey, I'm
Amanda
Dougherty, MBA
Founder & CEO, Atria Social
I got into healthcare marketing through a combination of background, curiosity, and a deeply personal experience.
I grew up with a mother in medicine, and built my career across multi-billion-dollar health systems, Ivy League departments, private practices, and nationally recognized physicians.
In 2018, I was diagnosed with a brain aneurysm. Being the patient changed my perspective. I witness how a physician's digital presence, or the absence of one, shapes the trust of a patient in real time.
I founded Atria Social on the belief that exceptional physicians deserve to be findable, and I have spent the years since building brands for 200+ physicians and medical practices.
Doctor Brand Lab is my years of work, distilled into a protocol that any physician can run.
We're selective.
This program is application-only, by design.
Doctor Brand Lab is limited to 10 physicians in this Founding Member cohort. The application process exists because this program works best when every physician in the room is genuinely committed to doing the work.
If you're accepted, Amanda has reviewed your application and believes you're ready. If the program is not the right fit at this time, you will receive a response with context and guidance from Amanda directly.
FAQ’s
How much time does this program require each week?
What if I miss a live session?
Can I bring my EA or admin to the program?
Will this work for my specialty?
What happens if I am not accepted?
What is the founding member price and when does it go away?
How long will I have access to the program recordings and materials?
What is expected of me as a founding cohort member in terms of feedback and testimonials?
Not quite ready to apply, but want to learn more?
Schedule a free call with Amanda
Before you apply, let's talk about if this is a good fit for you. No pressure. Just a chat about your goals, to see if the Doctor Brand Lab is right for you!
BOOK A CALL →Atria Social, Inc. is a boutique brand and social media agency built for surgeons, doctors, clinicians, and medical practices.
Get Updates
Atria Social updates & unfiltered insights on branding, visibility, and reputation straight to your inbox.
