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Your contribution to medicine deserves a brand that reflects it.

We build identity-first brands and social media systems for doctors, clinicians, and medical practices.

TRY THE ATRIA METHOD →

Your contribution to medicine deserves a brand that reflects it.

We build identity-first brands and social media systems for doctors, clinicians, and medical practices.
TRY THE ATRIA METHOD →
TRUSTED BY:
UB Neurosurgery UBNS
Dr. Jennifer Timmons Wellness
UBMD Physicians' Group
Alchemy Beauty Austin
AANS CNS CV SECTION Neurosurgery
The data

Your dream patient is researching you right now.

72%

Looked for a new doctor in the past year.

47%

Used AI (like ChatGPT and Claude) to research a doctor.

36%

Name AI as a top referral source. Referring physicians were only 32%.

61%

Want their doctor to have a personal brand, above every other profession.

Sources: rater8 2026 Patient Choice Report. Brand Builders Group National Research Study.

Is this you?

  • Something changed in your practice, which is motivating you to reach more people and make a larger impact.
  • You've spent years earning the credentials, the reputation, and the trust of the people around you. But the version of you that lives online hasn't caught up to any of it yet.
  • You've watched colleagues with half your credentials and 5x the social media followers land the speaking gig, press feature, referrals, and patients.
  • You don't want to be an influencer or cringy, but know there's space for you online.
TRY THE ATRIA METHOD →
Amanda Clark Dougherty, MBA, founder of Atria Social healthcare marketing agency
Amanda Clark Dougherty, MBA, Founder Atria Social
THE ATRIA SOCIAL

Philosophy

We believe the most powerful personal brands are uncovered, not imagined by a creative agency. Before we build your content or strategy, we help you uncover who you are and define your contribution to medicine.

Identity → Contribution → Visibility

Identity answers who you are, contribution answers why it matters, and visibility answers how the right people find you. When all three tell the same story, the right opportunities follow.

Amanda Clark Dougherty, MBA, founder of Atria Social healthcare marketing agency

Hey, I'm Amanda

AMANDA CLARK DOUGHERTY, MBA
FOUNDER, ATRIA SOCIAL

You've spent years earning your expertise and reputation. I make sure the right people connect with it.

I was diagnosed with a brain aneurysm at 30 years old. Because I worked in healthcare, I knew how to advocate for myself, and who to turn to. That moment changed how I understand trust, visibility, and access in medicine.

For over 14 years, I’ve worked inside the healthcare system, advising 200+ surgeons, doctors, and clinicians and helping build brands for $2B+ health systems, Ivy League departments, nationally recognized physicians, and local practices.

I understand the stakes, the nuance, and the pressure to get this right.

That’s why Atria Social exists: to help clinicians & practices be seen on their own terms, so patients can find them.

ABOUT ATRIA →
OUR CORE SERVICE

THE ATRIA METHOD

 
Our proprietary brand & social media system is built for the clinician who:

 ✓Considers their profession a calling.
  ✓Embraces their ambition.
 ✓Knows they're meant for more.
 ✓Is ready to share their contribution to medicine.
 ✓Seeks a personalized strategy, tools, & training to start now.

Find out which path is right for you? ↓

 

The Atria Method

OUR CORE SERVICE

For physicians, clinicians and medical practices ready for a brand and social media system built specifically for you.

  • A 90-minute strategy session with Amanda
  • A custom action plan and 90-day calendar
  • Profile setup, templates, and an AI visibility audit
LEARN MORE

The Atria Method:
On Demand

DO IT YOURSELF (NOVEMBER 2026)

The self-paced training library behind the Atria Method, for the clinician who wants to learn the system and build it on their own schedule.

  • Short trainings, templates, & AI prompts
  • Credits toward the Method or VIP
  • Add on a 1:1 strategy review with Amanda
JOIN THE WAITLIST

The Atria Method:
VIP

OUR 1:1 WHITE GLOVE LAUNCH

A custom brand and social media strategy, plus hands-on support for three months while you launch.

  • A full audit & custom strategy
  • 1:1 sessions with Amanda, including team training
  • 6 weeks of launch support & weekly consulting
LEARN MORE

IN THEIR WORDS

The physicians and marketing leaders we work with say it best.

★★★★★

Atria Social has been a game-changer for our team. Since bringing them on board, they’ve not only created fresh, engaging content that’s elevated our brand’s online presence, but they’ve also streamlined our processes and kept us organized. Their expertise has brought our brand into the current times, and we couldn’t be more grateful.

Catherine Farrell

Marketing Manager, Facial Aesthetics Center of RI

★★★★★

I was still feeling lost as far as being a “brand” and growing in an intentional way. Everything is now looking more cohesive. I also feel empowered. Amanda is a true light. She was excited about my brand and got me excited too.

Morgan Check, NP

Pediatric GI Nurse Practitioner

★★★★★

In my experience, it’s hard to grow your following while serving content that is actually helpful and interesting. Amanda does that extremely well.

Mike Hickok

Director of Marketing & Comms, UBMD Physicians’ Group

★★★★★

Patients lately have been saying, “I looked you up, and I liked what I saw.” There’s a lot more collateral out there now. It’s the whole ecosystem.

Pediatric Spine Neurosurgeon

Top-Rated Academic Neurosurgical Department in NYC

★★★★★

I’ve seen a tremendous increase in my visibility and branding. Atria Social has been an incredibly responsive and effective partner in my journey into harnessing the power and value of social media, for which I am deeply grateful.

Adnan Siddiqui, MD, PhD

World-Renowned Neurosurgeon, University at Buffalo Neurosurgery
CEO, Jacobs Institute

★★★★★

Their ability to take complex, highly specialized material and translate it into visually compelling and accessible content is exceptional. Since partnering with them, our messaging is clearer, our branding is cohesive, and our reach has expanded across attendings, trainees, and patients alike. They have not only amplified our voice—they have helped define it.

Jessica K. Campos, MD

Communications Specialist, AANS / CNS Cerebrovascular Section

★★★★★

From the moment I met Amanda, my expectations were set pretty high—and she absolutely blew them away. Her brand strategy was detailed, thorough, and actionable. She was a pleasure to work with, always organized, and ensured all deliverables arrived on time.

Carolyn Berardino

Director of Marketing, Inspira Health Group

★★★★★

Timmons Wellness didn’t have a social media presence, and your creativity and guidance helped us get it off the ground in such a thoughtful and impactful way. It’s been amazing to collaborate with you through this phase of growth.

Jennifer Timmons, MD

Functional Medicine Physician & Owner, Timmons Wellness

★★★★★

The partnership with Atria Social has been extremely valuable. Through Atria Social’s expertise, our department has capitalized on social media trends. I consistently receive compliments for the work showcased on social media.

Director of Marketing & Communications

Top-Rated Academic Neurosurgical Department in NYC

START HERE

What’s your clinician brand archetype?

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Atria Social is the only social media agency built exclusively for physicians, clinicians, and medical practices.

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Amanda Clark Dougherty, founder of Atria Social healthcare marketing agency
Amanda Clark Dougherty, founder of Atria Social healthcare marketing agency
Amanda Clark Dougherty, founder of Atria Social healthcare marketing agency