AI Tools for Healthcare Marketers

I've got a lot of opinions about AI, and they're changing constantly. 

What I know for sure is that it's here to stay, and we can't put our heads in the sand about it.

Here's an interesting diagram of today's current AI usage. If you're reading this, you're probably in the green or yellow, so congrats! 

Here are a few things I love and have learned (so far). 

TOOLS I LOVE: 

• Claude > ChatGPT: I started with ChatGPT in 2023, but I'm transitioning everything to Claude for a few reasons. Primarily, it's more intuitive and it integrates with a lot of other platforms. Also, all my favorite AI experts love it. I use Claude for brainstorming, concepting, strategy back-and-forth, iterating and challenging my thinking, caption writing, analytics optimizing, and so much more.
• Canva: I use Canva for design, and their AI enhancements are getting better and better. Plus, it integrates with Google Drive and Claude now.
• Wispr Flow: Voice to text. Saves me so much time. Download it, thank me later.
• CapCut: Elite video editing tool with new AI capabilities that really makes life easier.
• NotebookLM: Allows you to take a LOT of information and turn it into flashcards, presentations, videos, podcast-style audio files, and so much more. I like using it to review YouTube videos, and pull out information I can use (so I don't have to watch the full video). 
• Perplexity: The most elite research LLM. Great for pulling research articles. I like to pull a few peer reviewed studies on a topic, and apply it to a post I'm writing for a client. It allows us to use real research papers in our posts without searching endlessly for them.

HACKS I LEARNED: 

• Delegate tasks you don't like, take too much time, or are bad at to AI... and use your human brain and time on things that you love, move the needle in your practice, and that can't take the place of you and your skill / connections.
• Keep your databases organized. And if they're not, use Claude to organize them.
• Build out a Project in Claude. Give it a name (like Dr. Smith's Social Media Brain). And upload your social media strategy, your brand assets, screenshots of your social profiles, examples of posts you like, what you don't like, papers you've written, sources you like. Give it everything. Then, use the project to help you concept and write content. I have a Think Like Amanda project for myself.
• When you don't like what the LLM is saying, ask it to ask you 5 questions so that it can better understand you.
• If you don't like the quality of a response, ask it to score itself on its response. If it says 6 out of 10, challenge it to respond 10/10. 
• When you think you've got something right, ask Claude to challenge your thinking. Be a sparring partner. I love asking it to poke holes in my thinking so that I'm overprepared.
• When you're writing something, or trying to position something and it's not hitting, ask it to think through this like an aspirational figure of yours. For example, I love Katelyn Bourgin's approach to business development and sales, and will often ask the LLM to coach me as if it were Katelyn. I've also done this like Tony Robbins, Dr. Joe Dispenza, Alex Hormozi, and other motivational individuals who help people get clarity at scale.
• Ask for options. Say you're writing a post on joint pain in 40+ women. Ask for 3-5 different takes on the topic. Ask Claude to give variety. 3 safe options with different approaches, and 2 wild cards.
• Be really careful about screenshots and uploads. Be sure no personal information (yours or patients) is included. If you're using Claude to analyze proposals or financial documents, just double check what's included.
• I'm against using AI to replace our brains. Our humanness. Allow it to remove friction, not replace us. 
• Plant a tree (or a few). AI uses a ton of water and resources. Take care of our planet. ◡̈ 
• Have clear policies about AI usage in your company. Boundaries. Do this, not that. Training. Otherwise someone is going to make a mistake and you'll wish you did. Seriously.

*BIG NOTE: Not all AI is going to be HIPAA compliant. I'm not a lawyer or a coder, so my recommendation is to KEEP ALL PHI OUT OF AI! I'm very conservative on this, and I think we all should be.

The people who will fall behind aren't the ones who don't use AI. It's the ones who use it without staying in the driver's seat. Use your instincts, your relationships, your lived experience are what make you you. AI amplifies you, it doesn't replace you.