DOCTOR BRAND LAB

Not exactly.

Social media will be the primary tool we use inside Doctor Brand Lab, because it’s one of the most powerful ways physicians can communicate directly with patients, peers, and the public.

But the Lab goes beyond social media. We’ll also cover physician identity, personal branding, digital marketing, referral marketing, and public relations—all designed to help you build your digital legacy.

Absolutely.

Doctor Brand Lab is designed for physicians who want to show up in a way that feels authentic, professional, and aligned with their values.

There are many ways physicians build a public platform: writing, teaching, commentary, media interviews, educational content, and more.

The goal isn’t to force you into a specific style.

It’s to help you develop a voice that reflects your expertise and the role you want to play in the broader conversation around medicine.

For many physicians, a public presence opens doors that simply wouldn’t exist otherwise. I've seen this firsthand countless times with my clients.

That can include:

• Speaking and teaching opportunities
• Media commentary and expert interviews
• Leadership roles within professional organizations
• Educational initiatives or digital programs
• Partnerships with institutions, nonprofits, or industry
• A stronger referral network and professional reputation

Doctor Brand Lab helps physicians build the foundation for those opportunities because it gets you 'out there' in an authentic way that works FOR you.

Doctor Brand Lab is designed as a collaborative cohort experience with less than 10 physicians at a time.

Keeping the group small allows for deeper discussions, real feedback, and meaningful interaction among participants.

You also get more individual time with me and my team.

The goal is to create a space where physicians can experiment with ideas, refine their voice, and support one another as they develop their platforms. 

The investment in the beta course will be 4-figures, and will increase beyond that first grouop.

Final pricing for the first cohort will be announced when applications open. 

Physicians on the waitlist will receive the full details first, along with an invitation to apply before applications open publicly.

Joining the waitlist is the best way to stay informed as the program launches.

This is a common question.

Doctor Brand Lab is designed to help physicians communicate responsibly and professionally in public spaces while remaining aligned with institutional expectations.

Many hospitals and academic centers actually encourage physicians to share educational content, contribute to public conversations, and represent their expertise online as long as they follow guidelines. 

Inside the Lab, we talk about how to build a credible presence that respects professional standards, patient privacy, and institutional guidelines.

When done well, a physician’s public voice can strengthen their professional reputation and reflect positively on the institutions they represent.

This can be collaborative, but your direct involvement is non-negotiable. We’ll guide you through the process and make it as efficient as possible—but your perspective, story, and input are essential to building an authentic brand that actually resonates.

You can loop your assistant in for support, but this experience is centered around you.

When designing Doctor Brand Lab, I kept your busy schedule in mind.

Participants can expect to spend approximately 1–2 hours per week engaging with the program, including a weekly live session and exercises to help apply what you’re learning.

The Lab is structured so that physicians can make meaningful progress without adding an overwhelming workload to their schedule. And all meetings will be recorded, so you can watch on your own timeline.

The course itself will last roughly 4-6 weeks. Confirmation details will be shared when you sign up on the waitlist.