About the Atria Social Team
Hi, I'm Amanda Clark Dougherty, MBA
FOUNDER & CEO, ATRIA SOCIAL
I help doctors, clinicians, and medical practices build an aligned brand on social media so the right patients and opportunities can find them.
I've spent 15 years marketing multi-billion-dollar health systems, private practices, nationally recognized surgeons, and Ivy League departments. I've led in-house teams, scaled agency accounts, and built Atria Social rooted in one belief: we need you to be visible.
ONCE UPON A TIME...
I was diagnosed with a brain aneurysm.
Despite spending my career in healthcare marketing, being the patient cracked something open in me in 2018.
I watched firsthand how a doctor's online presence—or lack of one—shapes trust when someone is scared, searching, and desperately hoping to feel safe in their choice.
That experience didn't just change my life. It lit a fire in me to make sure no patient has to search blindly for the doctor who could save them.
Read my full story here.
Our Team
McKenzie Jevnikar
OFFICE BUSINESS MANAGER
With dual Master’s degrees and a background in clinical research and project management, McKenzie keeps Atria’s backend running seamlessly. Detail-obsessed and system-savvy, she ensures nothing slips through the cracks.
Madelyn Furlong
SOCIAL MEDIA COORDINATOR
Madelyn is an experienced marketing strategist who helps healthcare and wellness pros grow through strategic, conversion-driven marketing. With a sharp eye for design and a systems-first approach, she brings structure to the creative process.
Tatyana Turner
SOCIAL MEDIA COORDINATOR
Tatyana has 8+ years of experience across healthcare & wellness. Formerly with Zumba Fitness, she’s led digital campaigns that inform, inspire, & connect. With roots in PR and a passion for health equity, she brings both strategy & soul to every brand she supports.
Sallie Micula
PROJECT MANAGER
Sallie brings over a decade of experience in marketing, creative strategy, and business operations to Atria Social. Celebrated for her reliability, creativity, and efficiency, Sallie blends creative insight with operational excellence to help businesses run with clarity and confidence.
Ashley Vives
PROJECT MANAGER
Ashley brings a decade of experience in operations management and executive support. A Certified Master NLP Practitioner, Social & Emotional Intelligence Expert, and Breathwork Facilitator, she blends her wellness expertise with a keen eye for creative strategy shaped by her studio art background. Ashley thrives on bringing structure and calm to complex operations, helping businesses run with clarity, intention, and heart.
BOOK A CALL
Let's talk about your legacy!
Fill out the form below and we'll be in touch to schedule a complimentary Strategy Call.
Atria Social is a boutique healthcare branding and social media agency based in Austin, Texas. Founded by Amanda Clark Dougherty, MBA, it serves physicians, clinicians, and medical practices exclusively. The agency has supported 200+ doctors and health systems.
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