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You know you're meant for more. It's time your brand caught up.

We build identity-first brands and social media systems for doctors, clinicians, and medical practices.

SEE HOW WE WORK →

We build identity-first brands and social media systems for doctors, clinicians, and medical practices.

SEE HOW WE WORK →
We build identity-first brands and social media systems for doctors, clinicians, and the practices behind them.
TRUSTED BY:
UB Neurosurgery UBNS
Dr. Jennifer Timmons Wellness
UBMD Physicians' Group
Alchemy Beauty Austin
AANS CNS CV SECTION Neurosurgery

You're probably like most of our new clients...

  • Something changed in your practice, which is igniting you to reach more people and make a larger impact.
  • You have spent years earning the credentials, the reputation, and the trust of the people around you. But the version of you that lives online hasn't caught up to any of it yet.
  • You've watched colleagues with half your credentials and 5x the social media followers land the speaking gig, press feature, referrals, and patients.
  • You fear what your peers will think if you do it wrong. You don't want to be an influencer or cringy, but know there's space for you online.
SOUND LIKE YOU? →
Amanda Clark Dougherty, founder of Atria Social healthcare marketing agency

The Definition of a Brand:

"the impression, reputation, and identity that a name, entity, or company calls to mind" 
For a clinician, your brand is the sum of your knowledge, your experience, and your point of view, distilled into something people can immediately grasp about the way you practice medicine.
You already have a brand. The question is... Does it reflect the depth of who you are & what you actually do.
OUR CORE SERVICE

THE ATRIA METHOD

Our proprietary brand & social media system is built for clinicians who...

Are ready to share their expertise and unique approach.

Know that they have the power to heal at scale.

Are allergic to cookie-cutter advice. 

Embrace their ambition.

Are wise enough to know when to delegate to the pros

With each option below, we walk you through identity work, deeply custom strategy, audience psychology, sharp branding, and training that actually works with your schedule.

Available on its own, on demand, or with an additional 90 days of 1:1 support.

Find out which is right for you? ↓

3 Ways to Launch Your Brand
 

The Atria Method

OUR CORE SERVICE

 For physicians, clinicians and medical practices ready for a brand and social media system built specifically for you.

In 6 weeks, we manage your comprehensive, custom strategy, setup, and build. Then we train you and your team to run it.

Or bring on our team for full social media management.

More details in the link below.

WORK WITH US

The Atria Method:
On Demand

OUR DIY COURSE (FALL 2026)

The full Atria Method framework in an asynchronous, self-paced course, for the DIY clinician & team.

  • Training videos, workbooks, templates, tools and AI support
  • 12 months of access
  • Add on a 1:1 strategy review with Amanda
JOIN THE WAITLIST

The Atria Method:
VIP

OUR 1:1 WHITE GLOVE LAUNCH

This is the Atria Method + 90 days of 1:1 support. For the clinician who needs a custom plan and accountability

  • Everything in The Atria Method
  • Your first 6 posts done for you & paid media campaign
  • 90 days of 1:1 guidance
WORK WITH US
Amanda Clark Dougherty, founder of Atria Social healthcare marketing agency

Hey, I'm Amanda

FOUNDER, ATRIA SOCIAL

You've spent years earning your expertise and reputation. I make sure the right people connect with it.

I was diagnosed with a brain aneurysm at 30 years old. Because I worked in healthcare, I knew how to advocate for myself, and who to turn to. That moment changed how I understand trust, visibility, and access in medicine.

For over 14 years, I’ve worked inside the healthcare system, advising 200+ surgeons, doctors, and clinicians and helping build brands for $2B+ health systems, Ivy League departments, nationally recognized physicians, and local practices.

I understand the stakes, the nuance, and the pressure to get this right.

That’s why Atria Social exists: to help clinicians & practices be seen on their own terms.

-  Amanda Dougherty, MBA 

ABOUT ATRIA →
WATCH OUR WEBINAR SERIES

Brand Rounds

Unfiltered, deep dives into healthcare marketing topics. 

#001 - WHY SOCIAL MEDIA ISN'T GETTING YOU REFERRALS 
#002 - LINKEDIN STRATEGY TO GROW YOUR PRACTICE 
#003 - HOW PATIENTS FIND THEIR DOCTOR IN 2026
SIGN UP FOR THE NEXT WEBINAR →
Atria Social is the only social media agency built exclusively for physicians, clinicians, and medical practices.

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Amanda Clark Dougherty, founder of Atria Social healthcare marketing agency
Amanda Clark Dougherty, founder of Atria Social healthcare marketing agency
Amanda Clark Dougherty, founder of Atria Social healthcare marketing agency